Luovita Professional World Class Marketing Services https://luovita.pro digital marketing manager, importance of digital marketing, digital marketing agency services Mon, 27 Jan 2020 08:28:44 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 https://luovita.pro/wp-content/uploads/2019/11/cropped-LVP-favicon-transp1-32x32.jpg Luovita Professional World Class Marketing Services https://luovita.pro 32 32 Secure Your WordPress Site By Updating Your PHP – Newsletter January 2020 https://luovita.pro/secure-your-wordpress-site-by-updating-your-php-newsletter-january-2020/ https://luovita.pro/secure-your-wordpress-site-by-updating-your-php-newsletter-january-2020/#respond Mon, 27 Jan 2020 08:28:44 +0000 https://luovita.pro/?p=38852 SECURE YOUR WORDPRESS SITE BY UPDATING YOUR PHP – Newsletter January 2020, THE LONG LIST OF CHANGES, UPGRADES AND TESTS OF GOOGLE MY BUSINESS (GMB) IN 2019, GOOGLE NOW DISPLAYS ‘REQUEST QUOTES’ BUTTON ABOVE MOBILE LOCAL RESULTS, SECURE YOUR WORDPRESS SITE BY UPDATING YOUR PHP, PAY PER CLICK (PPC) UPDATES FOR JANUARY 2020, online marketing articles, online marketing courses, seo meaning, seo definition, how to grow my business online, what is digital marketing, strategies to promote business online, google analytics, best marketing courses, online marketing articles, online marketing courses, online business idea, how to make big money online, how to earn money online, check google rank, how to promote business using google, what is digital marketing, strategies to promote business online, tips to become succecssful entrepreneurs, basic seo, how to get positive reviews for your business, how to make big money online, how to earn money online, check google rank, how to promote business using google, what is digital marketing, strategies to promote business online, tips to become succecssful entrepreneurs, best online marketing course, free online marketing course, free online marketing training, how to market my business in social media,tips to become successful entrepreneurs, pinterest account creation, social media marketing benefits, what is digital marketing, strategies to promote business online, google analytics, how to market my business in social media,tips to become successful entrepreneursSECURE YOUR WORDPRESS SITE BY UPDATING YOUR PHP – Newsletter January 2020, THE LONG LIST OF CHANGES, UPGRADES AND TESTS OF GOOGLE MY BUSINESS (GMB) IN 2019, GOOGLE NOW DISPLAYS ‘REQUEST QUOTES’ BUTTON ABOVE MOBILE LOCAL RESULTS, SECURE YOUR WORDPRESS SITE BY UPDATING YOUR PHP, PAY PER CLICK (PPC) UPDATES FOR JANUARY 2020, online marketing articles, online marketing courses, seo meaning, seo definition, how to grow my business online, what is digital marketing, strategies to promote business online, google analytics, best marketing courses, online marketing articles, online marketing courses, online business idea, how to make big money online, how to earn money online, check google rank, how to promote business using google, what is digital marketing, strategies to promote business online, tips to become succecssful entrepreneurs, basic seo, how to get positive reviews for your business, how to make big money online, how to earn money online, check google rank, how to promote business using google, what is digital marketing, strategies to promote business online, tips to become succecssful entrepreneurs, best online marketing course, free online marketing course, free online marketing training, how to market my business in social media,tips to become successful entrepreneurs, pinterest account creation, social media marketing benefits, what is digital marketing, strategies to promote business online, google analytics, how to market my business in social media,tips to become successful entrepreneurs

 

 

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Google My Business (GMB) has become an important part of local businesses. Google is less keen than ever on third party citations and off-page signals and is now relying heavily on content in GMB for ranking.

 

GMB made several headlines with a host of updates, which would be too vast to cover in one article. With four major Google Algorithm updates, there was at least one major local algorithm update in addition that tied to neutral matching.

 

Following is a summary of most of the updates and changes that happened in GMB this year, along with a few that are strictly not related to GMB.

 

January: Messaging, SAB flow, Virtual office rules

  • Google’s abandonment of SMS-based messaging drove owners and agencies to message exclusively through the Google My Business app as Google began emphasizing messaging in the GMB profile.
  • For service-area businesses, Google introduced a new sign-up flow that begins with a question about whether the business has a store or an office and sends the user down a SAB-specific path if the answer is no.
  • Google also provided guidelines to understand who is eligible to create a GMB page for a virtual office. In simple terms, on-site staffing is a must.

 

February: Map Reviews, AR directions, Join waitlist

  • Google introduced a feature enabling hotel operators to directly enter their check-in and check-out times in Google My Business.
  • Google also tested augmented reality walking directions in Maps and rolled them out extensively in August, but they still haven’t proven to be fruitful ten months later.
  • The company also made replying to reviews in Google Maps easy by allowing business owners with verified GMB listings to reply on the desktop instead of asking them to use the GMB dashboard or Mobile App.
  • Google also introduced the “join waitlist” feature, which is a part of Reserve with Google whose functionality is provided by DineTime. Users have to input party size to receive updates on the status of their wait by texts.
  • The Search Engine Giant also announced the launch of their new spam report form for Google My Business and Google Maps related spam.

 

March 2019: Duplex rollout, Core update and SAB addresses disappear

  • Google introduced the Duplex restaurant reservations over the phone for Pixel users in 43 states in the U.S. and later broadened the capability to Android phones & iPhones.
  • For service-area businesses, Google removed business addresses from the GMB Profile.
  • The company also began running tests for auto-generated posts featuring reviews.
  • Although not local, Google’s March Core Update affected some local businesses and their customers. We didn’t notice any major change for our clients though.

 

April: Assistant local results, GMB paid services survey

  • Business Listings that appear in Google Home or Google Assistant search results are drawn from Google Guaranteed Listings or listings certified by partners Porch or HomeAdvisor.
  • Google Posts enabled businesses to promote reviews as well as testimonials in a new form presented as “Suggested Posts.”
  • Google also surveyed small business owners to understand how much they can pay for monthly subscription fees that include a host of enhanced features and services of Google My Business, to which there were mixed reviews.

 

May: Popular dishes, food ordering, and CallJoy

  • CallJoy automated customer service and call intelligence capabilities were introduced by Google for the SMB market for $39/month. The service and its capabilities were then upgraded in November.
  • ‘End-to-end’ food ordering was brought to Google Assistant, Google search and Maps via partners, DoorDash, Postmates, Delivery.com, and others.
  • Google also began to showcase a carousel of “popular dishes” on local restaurant pages in which selections are generated by machine learning.

 

June: Mapspam and Shortnames

  • The Wall Street Journal published an article on fake listings on Google search and maps. The search engine giant later countered with a post on how it fights local spam.
  • To encourage more local businesses to claim profiles, Google added various new GMB features and tools and also offered new branding and promotional capabilities.

 

July: Get a quote and place topics

  • Google rolled out a new “Get a quote” button in local knowledge panels for some businesses that had opted-in GMB messaging.
  • It also tested “place topics”, basically tags, themes or keywords taken from machine learning using reviews. Note: Place topics only appear when there are enough user reviews on the GMB profile.

 

March 2019: Duplex rollout, Core update and SAB addresses disappear

  • Google introduced the Duplex restaurant reservations over the phone for Pixel users in 43 states in the U.S. and later broadened the capability to Android phones & iPhones.
  • For service-area businesses, Google removed business addresses from the GMB Profile.
  • The company also began running tests for auto-generated posts featuring reviews.
  • Although not local, Google’s March Core Update affected some local businesses and their customers. We didn’t notice any major change for our clients though.

 

April: Assistant local results, GMB paid services survey

  • Business Listings that appear in Google Home or Google Assistant search results are drawn from Google Guaranteed Listings or listings certified by partners Porch or HomeAdvisor.
  • Google Posts enabled businesses to promote reviews as well as testimonials in a new form presented as “Suggested Posts.”
  • Google also surveyed small business owners to understand how much they can pay for monthly subscription fees that include a host of enhanced features and services of Google My Business, to which there were mixed reviews.

 

May: Popular dishes, food ordering, and CallJoy

  • CallJoy automated customer service and call intelligence capabilities were introduced by Google for the SMB market for $39/month. The service and its capabilities were then upgraded in November.
  • ‘End-to-end’ food ordering was brought to Google Assistant, Google search and Maps via partners, DoorDash, Postmates, Delivery.com, and others.
  • Google also began to showcase a carousel of “popular dishes” on local restaurant pages in which selections are generated by machine learning.

 

June: Mapspam and Shortnames

  • The Wall Street Journal published an article on fake listings on Google search and maps. The search engine giant later countered with a post on how it fights local spam.
  • To encourage more local businesses to claim profiles, Google added various new GMB features and tools and also offered new branding and promotional capabilities.

 

July: Get a quote and place topics

  • Google rolled out a new “Get a quote” button in local knowledge panels for some businesses that had opted-in GMB messaging.
  • It also tested “place topics”, basically tags, themes or keywords taken from machine learning using reviews. Note: Place topics only appear when there are enough user reviews on the GMB profile.

 

December: Review carousels, auto-Posts, choose an area

  • Google started showing carousels with local reviews (and Q&A content) on local business profiles, whenever relevant to the search query & has enough “high-quality reviews.”
  • It also began creating posts automatically from GMB posts, but these posts cannot be deleted by the business owner.
  • Google displayed a “request quotes” button in local results. Only available to businesses participating in the Local Services Ads (LSAs) program and that have passed “Google Guaranteed” background checks.
  • A test for the “choose area” feature was conducted that enabled mobile users to refine their search area below a city level as well as allow businesses to designate a large metropolitan area (MSA) as a service area than smaller areas.

 

Local SERP continues to evolve

Many of the above changes have impacted local marketers, but certain developments are more important than others. Google is using machine learning extensively to improve the relevance and auto-generate content for uses that vary by query and context.

Keep reading for upcoming updates in the local search world.

 

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Looks like Google is out to test another new feature on local results. Last month, a ‘Request Quotes’ button made a sudden appearance above the local pack on mobile.

 

Request Quotes Seems to be a Part of the Messaging Feature in GMB

 

The ‘Request Quotes’ button appears to be in line with Google’s efforts to make Google My Business (GMB) an engagement platform. First spotted by Tom Waddington, this new feature allows users to simultaneously request quotes from multiple businesses, provided they all have messaging enabled.

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While any listing can appear in the initial 3-pack, messaging has to be enabled for a business to appear in the results that come up after tapping the ‘Request Quotes’ button.

 

Final Takeaway

As of now, it is not very clear whether Google has already launched this feature or if it is still in test mode. However, what we do know is that besides enabling messaging within the GMB app, it is also important that the quote requests are replied to within 24 Hours. Failure to do so may lead to deactivation, for not being able to keep up with the responses.

 

 

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Managing a WordPress site? Make sure you review what version of PHP your site is running on.

 

As of December 2019, around 62.2% of WordPress sites are running on outdated, prior to 7.2 version of PHP. These sites are vulnerable to hacking.

 

The safest PHP version that you should be using is the current revision, 7.4 or version 7.3.

 

So what exactly is PHP? “Hypertext Preprocessor is a server-side scripting language designed for Web development, and also used as a general-purpose programming language.” To put it simply, a lot of sites are built on PHP programming language. All WordPress sites in particular.

 

The prime reason why you need to update your PHP is that the versions prior to 7.3 are no longer receiving security patches, without which your site becomes extremely vulnerable to hacking.

 

Final Takeaway – Considering the fact that only 37.7% of websites are on PHP version 7.3 or higher, chances of you having to deal with this issue are greater, at least on one of the sites that you manage.

 

When you log in to your WordPress dashboard, you will see a warning message which is a clear indication to update your PHP version.

 

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Upon seeing the message, you need to contact your hosting company and ask them about the steps that need to be taken to get your PHP updated to version 7.3 or higher.

 

Although your hosting company will assist you with everything, you will have to check on all of your plugins before updating.

 

You can even check the version of your PHP by installing this PHP plugin. Have a look to find out where each version of PHP is in their life cycle according to php.net.

 

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Updating your PHP isn’t complicated. You can start by backing up your website. However, outdated plugins and themes can make it seem complicated.

 

Theme & Plugin Compatibility With New PHP Versions

At times you may find that the older plugins and older themes or the custom plugins aren’t compatible with 7.3 or higher versions. Before updating your PHP, it is advised to check which ones are likely to create incompatibility issues and get them updated or replaced.

 

If you have a very outdated theme and are looking to update it, you will have to make certain adjustments for a more recent version. Themes that have a high risk of upgrading problems are those that use advanced editors such as Visual Composer. We have observed that these editors usually generate layout, menu, etc. problems when upgrading the theme.

 

To avoid facing any problems, it is necessary that you resolve any issues before upgrading your PHP version. We suggest you follow the process in the following order to make things easier.

 

  • Delete any plugins that are not in use.
  • Check if there are any compatibility issues with the plugins and themes using PHP Compatibility Checker.
  • Consider using a different plugin in case the latest version of plugins aren’t compatible with 7.3 or higher.
  • Next, go to your web hosting control panel and find the PHP section where you will see the upgrade your website option.

 

Besides, you can always reach out to us if you get stuck at any stage! Our experienced personnel will help you out.

 

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Google Rolls Out Local Opportunity Finder – Newsletter December 2019 https://luovita.pro/google-rolls-out-local-opportunity-finder-newsletter-december-2019/ https://luovita.pro/google-rolls-out-local-opportunity-finder-newsletter-december-2019/#respond Tue, 17 Dec 2019 16:08:35 +0000 https://luovita.pro/?p=38608 Google Rolls Out Local Opportunity Finder – Newsletter December 2019, PAY PER CLICK (PPC) UPDATES FOR DECEMBER 2019, GOOGLE ROLLS OUT LOCAL OPPORTUNITY FINDER TO HELP BUSINESSES UP THEIR LOCAL SEO GAME, THE BEDLAM UPDATE – WHAT YOU NEED TO KNOW, How can we increase organic traffic in 2020? How long does it take for a new website to get traffic?, Proven Ways To Drive Traffic To Your Website, How to Increase Your Website Traffic Without SEO, how to increase website traffic through google, increase website traffic free, how to get traffic to your website fast, website traffic checker, Search Engine Optimization (SEO) Starter Guide, basic seo tips, twitter marketing strategy, online marketing articles, online marketing courses, seo meaning, seo definition, how to grow my business online, what is digital marketing, strategies to promote business online, google analytics, best marketing courses, online marketing articles, online marketing courses, online business idea, how to make big money online, how to earn money online, check google rank

 

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After the Possum update in 2016, the month of November marked the biggest ranking shift in Local SEO. With the Possum update, the Local Search industry saw its first big Proximity update by Google. This shift enables SEO experts to develop tools and strategies considering ‘location’ as a pivotal aspect in ranking.

 

The recent update (dubbed as Bedlam), too, indicates that Google will be focusing more on proximity.

 

Key Observations From The Bedlam Update

 

  • The results aren’t industry-specific. They have and still are shifting across the board.

 

  • There were HUGE Google Maps ranking changes noticed on November 5th.

 

  • Since November 7th, the Organic Local Search results began to change as well.

 

  • Things began settling into the new normal from November 10th, when some of the changes were rolled back.

 

https://luovita.pro/google-rolls-out-local-opportunity-finder-newsletter-december-2019/

 

 

  • Most changes that this update brought were mainly on the zip codes the business was NOT located in, with the proximity dial being turned up.

 

  • More changes were added by Google back into the Local Pack changing them back to 3-packs from 1-packs that we’ve been seeing.

 

  • This wasn’t a spam update at all. However, it has uncovered a lot more spam listings, which is a part and parcel of big changes like these.

 

  • If found to be too close to another similar business or if they share the same name or phone number with another location, Google My Business listings are being filtered out.

 

Final Takeaway

 

  1. When big changes like these take place, you only need to sit back and wait for things to settle down a little bit.

 

  1. Check out your local rankings using our dashboard and get a hold of the changes that have taken place to see what impact they have had or will have on your business. To see what the different results look like to users from different locations, you can use browser addons.

 

  1. When you see legitimate Google Maps spam listings competing with you, don’t forget to report them to Google.

 

  1. Without a legitimate business location, you will not be able to continue ranking in those further away areas you’ve lost since the update. You will have to design your strategies accordingly to include other referrers for those areas that don’t include Google. For instance, you could start a series of targeted Facebook ads for users who are in your competitors’ locations by offering them a ‘second opinion’ or a ‘free consultation’.

 

As always, we are here to help. If you are facing any issues with your local campaign, do get in touch with our experienced personnel for assistance. We’re just a call away!

 

 

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Google is set on helping out small businesses with Local SEO. Google recently announced through its Google Small Business handle on Twitter and Facebook that they are rolling out a brand new tool – Local Opportunity Finder.

 

The Idea Behind This New Development

 

Local Opportunity Finder is said to be designed to help small businesses understand how Local SEO can benefit them and discover how people nearby generally search for businesses like theirs. Simply put, the tool analyzes what, where and how people from a specific area are inclined to search for a particular type of business.

 

When a business name is entered on Local Opportunity Finder, the tool breaks down all the information necessary to improve its online presence into the following categories:

 

  • Business Profile – A brief overview of the number of searches made per week for businesses like theirs in that region.

 

 

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  • Business Info – Insight to the kind of information people nearby look for when they search for such businesses.

 

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  • Posts – The ideal time to put up a post about their business based on the daily peak time when people search for businesses like theirs.

 

 

 

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  • Reviews – The importance of reviews for such a business and how the company, in particular, is doing in this area.

 

 

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  • Photos – How important a role the photos play in Local SEO for such businesses.

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  • Summary – Steps that the company can take to improve its presence on Google Search and Maps.

 

Our Takeaway

 

It sure looks like Local Opportunity Finder be a huge help for small businesses when it comes to understanding what they need to do to bring their Local SEO strategies to fruition. However, it seems that as of now only businesses in the US have access to this new tool developed by Google.

 

 

PAY PER CLICK (PPC) UPDATES FOR DECEMBER 2019, GOOGLE ROLLS OUT LOCAL OPPORTUNITY FINDER TO HELP BUSINESSES UP THEIR LOCAL SEO GAME, THE BEDLAM UPDATE – WHAT YOU NEED TO KNOW, How can we increase organic traffic in 2020? How long does it take for a new website to get traffic?, Proven Ways To Drive Traffic To Your Website, How to Increase Your Website Traffic Without SEO, how to increase website traffic through google, increase website traffic free, how to get traffic to your website fast, website traffic checker, Search Engine Optimization (SEO) Starter Guide, basic seo tips, twitter marketing strategy, online marketing articles, online marketing courses, seo meaning, seo definition, how to grow my business online, what is digital marketing, strategies to promote business online, google analytics, best marketing courses, online marketing articles, online marketing courses, online business idea, how to make big money online, how to earn money online, check google rank, Google Rolls Out Local Opportunity Finder – Newsletter December 2019,

 

 

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Three (3) simple ways to make the most of long tail keywords – Newsletter November 2019 https://luovita.pro/longtail-keywords-newsletter-november-2019/ https://luovita.pro/longtail-keywords-newsletter-november-2019/#respond Tue, 12 Nov 2019 12:02:40 +0000 https://luovita.pro/?p=37934  

November 2019 Newsletter, GOOGLE ROLLS OUT NEW SEARCH ALGORITHM, BERT, STUDY INDICATES 97% ADULTS PURCHASE FROM THE LOCAL BUSINESSES THEY FIND ON YELP, 3 SIMPLE WAYS TO MAKE THE MOST OF LONG-TAIL KEYWORDS, IS YOUR LOCAL BUSINESS VOICE READY? CHECK OUT WITH OUR NEW SEO AUDIT REPORT, PAY PER CLICK UPDATES FOR NOVEMBER 2019, how to market business effectively, how to compete with big companies through SEO, search engine optimization, profitable online business 2020, money making ideas 2020, profitable business in 2020, how to market business online in 2020, best marketing courses, online marketing articles, online marketing courses, online business idea, keyword research tool free, ow to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook,

 

 

 

 

Three (3) simple ways to make the most of long tail keywords - Newsletter November2019, GOOGLE ROLLS OUT NEW SEARCH ALGORITHM, BERT, STUDY INDICATES 97% ADULTS PURCHASE FROM THE LOCAL BUSINESSES THEY FIND ON YELP, 3 SIMPLE WAYS TO MAKE THE MOST OF LONG-TAIL KEYWORDS, IS YOUR LOCAL BUSINESS VOICE READY? CHECK OUT WITH OUR NEW SEO AUDIT REPORT, PAY PER CLICK UPDATES FOR NOVEMBER 2019, how to market business effectively, how to compete with big companies through SEO, search engine optimization, profitable online business 2020, money making ideas 2020, profitable business in 2020, how to market business online in 2020, best marketing courses, online marketing articles, online marketing courses, online business idea, keyword research tool free, ow to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook,

 

 

 

GOOGLE ROLLS OUT NEW SEARCH ALGORITHM, BERT, STUDY INDICATES 97% ADULTS PURCHASE FROM THE LOCAL BUSINESSES THEY FIND ON YELP, 3 SIMPLE WAYS TO MAKE THE MOST OF LONG-TAIL KEYWORDS, IS YOUR LOCAL BUSINESS VOICE READY? CHECK OUT WITH OUR NEW SEO AUDIT REPORT, PAY PER CLICK UPDATES FOR NOVEMBER 2019, how to market business effectively, how to compete with big companies through SEO, search engine optimization, profitable online business 2020, money making ideas 2020, profitable business in 2020, how to market business online in 2020, best marketing courses, online marketing articles, online marketing courses, online business idea, keyword research tool free, ow to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook,

 

After RankBrain, BERT is the biggest update by Google Search and is likely to impact 1 in 10 search queries. The previous major algorithm update, RankBrain was introduced by the company around 5 years ago.

 

BERT stands for Bidirectional Encoder Representations from Transformers. It is Google’s neural network-based technique for natural language processing (NLP) pre-training.

 

BERT can help computers understand languages a bit more as humans do. In 2018, it was open-sourced by Google. Detailed information about BERT is provided in the Google AI blog.

 

The rolling out of BERT began earlier this week and it is likely to be fully live within a few more days. As of now, the feature is suitable for only English language queries, but shortly Google might try out other languages.

 

Google further revealed that BERT is being used globally in all languages in featured snippets.

 

Understanding the context of words in searches will help better match those queries with relevant results.

 

Examples of Google Search before and after the release of BERT.

 

 

GOOGLE ROLLS OUT NEW SEARCH ALGORITHM, BERT, STUDY INDICATES 97% ADULTS PURCHASE FROM THE LOCAL BUSINESSES THEY FIND ON YELP, 3 SIMPLE WAYS TO MAKE THE MOST OF LONG-TAIL KEYWORDS, IS YOUR LOCAL BUSINESS VOICE READY? CHECK OUT WITH OUR NEW SEO AUDIT REPORT, PAY PER CLICK UPDATES FOR NOVEMBER 2019, how to market business effectively, how to compete with big companies through SEO, search engine optimization, profitable online business 2020, money making ideas 2020, profitable business in 2020, how to market business online in 2020, best marketing courses, online marketing articles, online marketing courses, online business idea, keyword research tool free, ow to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook,

 

Image Source: https://blog.google/products/search/search-language-understanding-bert

 

In one example, Google said, with a search for “2019 brazil traveler to usa need a visa” the word “to” and its relationship to the other words in query are important for understanding the meaning. Earlier, Google did not understand this connection between words and would return with results about U.S. citizens traveling to Brazil. Google further explained, “With BERT, Search is able to grasp this nuance and know that the very common word “to” actually matters a lot here, and we can provide a much more relevant result for this query.”

 

GOOGLE ROLLS OUT NEW SEARCH ALGORITHM, BERT, STUDY INDICATES 97% ADULTS PURCHASE FROM THE LOCAL BUSINESSES THEY FIND ON YELP, 3 SIMPLE WAYS TO MAKE THE MOST OF LONG-TAIL KEYWORDS, IS YOUR LOCAL BUSINESS VOICE READY? CHECK OUT WITH OUR NEW SEO AUDIT REPORT, PAY PER CLICK UPDATES FOR NOVEMBER 2019, how to market business effectively, how to compete with big companies through SEO, search engine optimization, profitable online business 2020, money making ideas 2020, profitable business in 2020, how to market business online in 2020, best marketing courses, online marketing articles, online marketing courses, online business idea, keyword research tool free, ow to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook,

Image Source: https://blog.google/products/search/search-language-understanding-bert

 

In yet another example, a search for “do estheticians stand a lot at work”, Google said it previously would have matched the term “stand-alone” with the term “stand” used in the query. Google’s BERT models can “understand that ‘stand’ is related to the concepts of the physical demands of the job, and displays a more useful response,” Google said.

 

In the example below, Google can understand a query more like a human to show a more relevant result on a search for “Can you get medicine for someone pharmacy.”

 

 

GOOGLE ROLLS OUT NEW SEARCH ALGORITHM, BERT, STUDY INDICATES 97% ADULTS PURCHASE FROM THE LOCAL BUSINESSES THEY FIND ON YELP, 3 SIMPLE WAYS TO MAKE THE MOST OF LONG-TAIL KEYWORDS, IS YOUR LOCAL BUSINESS VOICE READY? CHECK OUT WITH OUR NEW SEO AUDIT REPORT, PAY PER CLICK UPDATES FOR NOVEMBER 2019, how to market business effectively, how to compete with big companies through SEO, search engine optimization, profitable online business 2020, money making ideas 2020, profitable business in 2020, how to market business online in 2020, best marketing courses, online marketing articles, online marketing courses, online business idea, keyword research tool free, ow to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook,

Image Source: https://blog.google/products/search/search-language-understanding-bert

 

Here is an example of Google showing a more relevant featured snippet for the query “Parking on a hill with no curb”. Previously a query like this would confuse Google. “We placed too much importance on the word “curb” and ignored the word “no”, not understanding how critical that word was to appropriately respond to this query. So we’d return results for parking on a hill with a curb.”

 

GOOGLE ROLLS OUT NEW SEARCH ALGORITHM, BERT, STUDY INDICATES 97% ADULTS PURCHASE FROM THE LOCAL BUSINESSES THEY FIND ON YELP, 3 SIMPLE WAYS TO MAKE THE MOST OF LONG-TAIL KEYWORDS, IS YOUR LOCAL BUSINESS VOICE READY? CHECK OUT WITH OUR NEW SEO AUDIT REPORT, PAY PER CLICK UPDATES FOR NOVEMBER 2019, how to market business effectively, how to compete with big companies through SEO, search engine optimization, profitable online business 2020, money making ideas 2020, profitable business in 2020, how to market business online in 2020, best marketing courses, online marketing articles, online marketing courses, online business idea, keyword research tool free, ow to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook,

 

Image Source: https://blog.google/products/search/search-language-understanding-bert

 

The first AI method for understanding queries, that Google introduced back in 2015, was RankBrain. To understand the meaning of the words, it looks at both – the queries and the content of web pages in Google’s index. It’s additive to Google’s ranking system. BERT is not a replacement for RankBrain, but an addition to Google’s methods for understanding content and queries. It will continue to be in use for some queries unless Google thinks a query can be better understood with the help of BERT. A single query can use multiple methods to understand the language including BERT.

 

Google utilizes a lot of ways to understand the language in your query and how it is relevant to the content on the web. In case you misspell something, Google’s spelling systems will help you get the right word that you would be looking for. Also, if you use a synonym that is there in its relevant documents, Google will still return with appropriate search results.

 

Optimizing for BERT is unlikely! Google already cleared that optimizing for RankBrain cannot be done, which only means that Google is improving at understanding natural language. Users can continue to create digital content as they always do.

 

Google said this change is “representing the biggest leap forward in the past five years, and one of the biggest leap forward in the history of Search.” This update has so far impacted 10% of all queries, which is a big change. However, after running reports for our clients, we have noticed that the rankings haven’t been affected at all – which isn’t surprising considering we do our basics well.

 

Final Takeaway

We recommend you to keep an eye on your search traffic changes sometime next week and check how much your site got impacted by the addition. If your search traffic seems to be affected, know which landing pages got impacted and by which query. And, if you need professional help – do get in touch with us for assistance.

 

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According to a Yelp-commissioned study conducted by SurveyMonkey, almost all online adult users are ready to buy services or products from the local businesses that they discover on Yelp. The survey shows that around about 97% of adult users conduct some sort of transaction with the businesses they find on Yelp.

 

This survey of over 6,000 adults, is actually a follow up of the study conducted by Nielsen in 2012 and 2016. The figures derived from the 2016 study showed that:

  • 92% of online adults conducted a transaction after visiting Yelp “at least sometimes, frequently or almost always”.
  • 42% of respondents claimed that they made a purchase within 24 hrs and 79% made a purchase within a week.

 

 

The 2019 Survey Shows High Purchase Intent

 

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The figures found in the 2019 survey show considerable growth in Yelp’s influence, as more than half i.e. 51% users claim to transact within 24 hours of visiting a site and close to 90% admit to doing so within a week. It also revealed that 93% of Yelp users compare businesses before making any buying decisions.

 

Yelp claims that both the 2016 and 2019 studies show that Yelp is the “most influential and trustworthy” site when it comes to finding local businesses as compared to “Google, Facebook, TripAdvisor and HomeAdvisor”.

 

Users Look For More Than Reviews While Comparing Businesses

Although Google has more reviews than Facebook and Yelp, respondents appreciate the other factors, beyond reviews, that they can take into consideration when comparing and evaluating local businesses on Yelp.

  • 75% cared about seeing a business or trade license that a business has
  • 71% cared about the ability to request price estimates online
  • 69% cared about seeing the pictures and costs of previously completed projects
  • 58% cared about knowing the unique characteristics of a business like being open late or being family-owned

 

Final Takeaway

At the end of the day, even though the survey responses do give an indication of the user preferences, it may not be the actual user behavior. However, according to an individual study conducted by FreshChalk Yelp does appear in the top 5 results of 92% of the local business searches on Google. This makes Yelp a critical directory for ranking. The company is also set to roll out new products and features this year, in an effort to differentiate from Google and to diversify revenues.

 

3 SIMPLE WAYS TO MAKE THE MOST OF LONG-TAIL KEYWORDS - Newsletter November2019, how to market business effectively, how to compete with big companies through SEO, search engine optimization, profitable online business 2020, money making ideas 2020, profitable business in 2020, how to market business online in 2020, best marketing courses, online marketing articles, online marketing courses, online business idea, keyword research tool free, ow to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook,

 

 

To improve your SEO it is essential to find and make the most of every opportunity. With digital marketers these days, the first thing they turn to is finding keywords that have a high search volume. However, doing so is not as beneficial as it seems.

 

Competing with large websites for high or medium volume keywords does not make a huge difference. Here are a few simple methods to rank higher, using more precise, long-tail keywords as primary keyword targets.

 

Although you might overlook these long-tail keywords as they get less attention than broad keywords that most people look for, they could be just what your SEO needs. With high volume keyword searches becoming more specific, the number of people searching for those terms is likely to decrease. As long-tail keywords have a lower search volume, the competition over them is naturally very less. Fortunately, concentrating on long-tail keywords enables most organizations to set realistic goals for SEO success.

 

  1. Appeal to local searches

Most local businesses struggle to compete with large organizations for broad keywords, and here is where long-tail keywords come into play. Local business owners can get more out of making use of long-tail keywords as compared to broad keywords.

 

According to statistics, almost half of all Google searches are local searches, and 76% of people will either call or visit the business within 24 hours after making a local business search on mobile. Hence, to give your business more visibility locally, going after local-intent keywords such as your city, zip code, or even state is best for your business. Focus and choose keywords that cater to your city and surrounding areas as they are more specific and the competition is less. This allows your business to become more visible in local searches leading to new customers and increased footfalls.

 

  1. Focus on intent keywords

Be sure to include “Intent Keywords” when tailoring long-tail keyword research for your site’s SEO content as they tend to represent the later stage of a sales funnel and are usually commercial.

 

Before buying anything online, we always tend to look-up on the internet before making a purchase decision. Online searchers go through the buyer’s journey to get the information they need before they reach any final purchasing decision. During this time, people are inclined more towards long-tail keywords to get more definitive results for the product or service they’re interested in. At first, people search for more general terms such as “black turtleneck” but eventually narrow down the search with specific long-tail keywords such as “ribbed” or “cashmere black turtleneck” to get down to the best, cheapest, or on-sale items.

 

Intent keywords, such as “best,” “cheapest,” and “discount” have a lower search volume, but the people searching for them can be worth more than a bigger, less interested audience. The search volume decreases as searches get more and more specific with intent keywords, but at the same time, these searches are more valuable.

 

Checking your organic traffic regularly in Google Analytics is a good practice and the factors that you must consider while analyzing this are as follows:

See which keywords drive more traffic to your site and to what pages specifically.

Check out the landing pages to find out what drove the users there.

Analyze the low-traffic web pages that you would want to rank higher and figure out how you can optimize them.

Make the most of what you have learned about intent keywords on high-traffic pages to fix up the pages that are deteriorating without traffic.

 

  1. Use conversational language for long-tail keywords

As the use of voice searches increases drastically, may it be playing songs by commanding Alexa or searching for a local restaurant with Siri, it is now an essential part of our searches. Although voice searches have made our life easier, many in the world of SEO feel uneasy because of it. There is a fear that voice searches will take over consumer behavior and make the traditional practices obsolete, which is not the case.

 

To rank for voice searches, you will have to change your ways of choosing keywords as whatever people search for verbally will have different verbosity as compared to what they would have typed.

 

Start using long-tail keywords for you to compete in the long run. These keywords are more conversational; as if the person is asking a question to someone. Voice searches also include local searches, so prioritizing long-tail keywords considering verbal search is crucial. Keep in mind that the content you create must rank higher for not just voice searches but also traditional searches.

 

Conclusion

Long-tail keywords may not be a top priority for many, but when implemented with the right amount of work and efforts, they can be a source of easy and direct way of ranking higher on search engines. After all, long-tail keywords are a great example of the adage that not even the smallest things must be missed out when it comes to improving your SEO.

 

 

 

IS YOUR LOCAL BUSINESS VOICE READY? CHECK OUT WITH OUR NEW SEO AUDIT REPORT - Newsletter November2019, how to market business effectively, how to compete with big companies through SEO, search engine optimization, profitable online business 2020, money making ideas 2020, profitable business in 2020, how to market business online in 2020, best marketing courses, online marketing articles, online marketing courses, online business idea, keyword research tool free, ow to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook,

 

 

Agencies just love our SEO Audit reports. It helps them close SEO deals faster. Some of them have been asking for new features in the SEO Audit report for some time now. As always, we have been listening to their feedback and after a lot of research and brainstorming, we have rolled out some awesome features to our SEO Audit report.

 

Top features you’d love!

  • Do you know that more than 50% of all searches will be voice searches by 2020! So, is your business ready? Our proprietary algorithm tests your local business for voice search readiness and shows how your information is picked up by Google Assistant in real-time.

 

  • We’ve upgraded our SEO Audits to check your business for local visibility issues including NAP (Name, Address, Phone) consistency in Top 8 sites now instead of 4 in the earlier versions.

(Top 8 sites include – Google, Bing, Yelp, Facebook, Merchant Circle, Tupalo, CitySquares and HotFrog)

 

  • Learn what people are saying online about your business. We check your business reviews on Top 6 sites now instead of 3.

(Top 6 sites include – Google, Facebook, Yelp, Merchant Circle, CitySquares, HotFrog)

 

Plus tons of changes under the hood to make SEO Audit reports run faster and deliver more accurate results.

 

Please start using our new SEO Audit Report. Don’t hesitate to share your valuable feedback with us. You can also get in touch with our Support team to know more about this New SEO Audit Report.

 

PAY PER CLICK UPDATES FOR NOVEMBER 2019 - Newsletter November 2019 - how to market business effectively, how to compete with big companies through SEO, search engine optimization, profitable online business 2020, money making ideas 2020, profitable business in 2020, how to market business online in 2020, best marketing courses, online marketing articles, online marketing courses, online business idea, keyword research tool free, ow to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook,

Here are the latest pay per click updates we have curated for you this month.

 

 

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Facebook and Instagram Likely to Hide Like Counts – Newsletter October 2019 https://luovita.pro/facebook-and-instagram-likely-to-hide-like-counts-newsletter-october-2019/ https://luovita.pro/facebook-and-instagram-likely-to-hide-like-counts-newsletter-october-2019/#respond Wed, 23 Oct 2019 11:45:58 +0000 https://luovita.pro/?p=37623 Facebook and Instagram Likely to Hide Like Counts – Newsletter October 2019, what is digital marketing, digital marketing course, check google rank, online business idea, online marketing articles, online marketing courses, how to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media marketing plan, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook, Now Facebook says it may remove Like counts

 

 

October-2019-Newsletter, Facebook and Instagram Likely to Hide Like Counts – Newsletter October 2019, what is digital marketing, digital marketing course, check google rank, online business idea, online marketing articles, online marketing courses, how to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media marketing plan, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook, Now Facebook says it may remove Like counts

 

 

 

BOOST YOUR SITE’S AUTHORITY & STOP WORRYING WITH GOOGLE’S NEW SEPTEMBER 2019 CORE UPDATE, Google’s Quality Guidelines, how to market business effectively, how to compete with big companies through SEO, search engine optimization, profitable online business 2020, money making ideas 2020, profitable business in 2020, how to market business online in 2020, best marketing courses, online marketing articles, online marketing courses, online business idea, keyword research tool free, ow to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook, Facebook and Instagram Likely to Hide Like Counts - Newsletter October 2019

 

 

Google announced the launch of the September 2019 Core Algorithm Update via Twitter on September 24th and like previous core updates, this year too, there was hardly any supporting document included.

 

 

BOOST YOUR SITE’S AUTHORITY & STOP WORRYING WITH GOOGLE’S NEW SEPTEMBER 2019 CORE UPDATE, Google’s Quality Guidelines, how to market business effectively, how to compete with big companies through SEO, search engine optimization, profitable online business 2020, money making ideas 2020, profitable business in 2020, how to market business online in 2020, best marketing courses, online marketing articles, online marketing courses, online business idea, keyword research tool free, ow to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook, Facebook and Instagram Likely to Hide Like Counts - Newsletter October 2019

 

Actionable Strategy

 

Check out the Search Console Performance Report to find out whether your site has been affected by the core update or not. The easiest way to know is to look for a drop in starting around September 24th, the day the update was launched.

 

There are ways to recover if you see a drop in the position of your site due to the update, as the updates are all about quality. Identifying the issue and putting your site through a security audit is the first step in recovery. At times, the fix has to do with a big focus on building your site’s Expertise, Authority, and Trust (E-A-T) Signals.

 

As far as our clients are concerned, we aren’t surprised that this update hasn’t affected our websites. The rankings continued to improve as this update rolled out.

 

What You Can Do If You Have Been Affected!

 

Following is a list of things that you can do to protect your site from Google’s next Core Update.

 

  • Read Google’s Quality Guidelines: Reading Google’s Quality Guidelines will give you an in-depth understanding of the various factors that Google uses to “refine results.”

 

  • Update the “About Us” Page: Adding new images and relevant content is the key to engaging customers. Mention about your recent achievements, endeavors, and more for the customers to know and connect with the content on your site.

 

  • Improve Page Load Speed: Focusing on mobile page speed is crucial while working on your page load time. Make sure you run your site through the newly updated PageSpeed Insights Tool by Google. Ideal loading time for First Contentful Paint should be less than 3 seconds, while speed index with & without ads should be less than 9 seconds & 7 seconds respectively.

 

  • Fix Site Errors: Remove any technical issues that your site may have, such as broken links, broken images, chain redirects, and more. Our dashboard crawler helps you identify issues on your website.

 

  • Have a Clear Call to Action: A clear call to action can be the determining factor between a lead and a conversion. Hence, have a clear and direct call to action telling exactly what you want your customers to do. For example – Call Now!

 

  • Be Easy to Navigate: Performing a User Experience (UX) audit is vital to look at your site from a user’s perspective, on mobile as well as desktop. It can also pay huge dividends depending on how focused Google is on their version of the ideal user experience.

 

  • Remove or Rewrite Thin Content: Combine a handful of thin / duplicate pages to create one strong resource on a specific topic when focusing on your site’s thin content.

 

  • Include a Clear Ad Disclosure: You need a clear ad disclosure on your site if you run a lot of ads on it. A simple sentence such as, “This post may contain affiliate links” (with a link to your disclosure/privacy policy). You can find a suitable example at the top of this page. Also, make use of rel=“sponsored” to highlight sponsored & affiliate links.

 

  • Add ‘Terms of Service’ & ‘Privacy Policy’ Pages: Both these pages are crucial for your site’s overall authority with Google. You can get more into detail on what these pages must include by reading Google’s Quality rater guidelines.

 

  • Include References for Medical/Scientific Claims: In case you make Medical, Scientific, or factual claims, always be sure to link out to a reliable site to support your claims.

 

  • Build up Your Footer: As said by Google, the address in the footer is recommended as it can be seen as a sign of trust. Your footer must contain primary business information with a current copyright date. You can also show your expertise by adding any awards or honors that you’ve earned.

 

After making the above fixes, make sure you get people who are not associated with your website to give you a feedback in order to make changes as required. And as always, if you need any help with optimizing your website, we’re just a call away!

 

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A new development by Google now denies businesses the right to add review markup for themselves. It was announced on 16th September that the review stars that appear in the search results will now be managed algorithmically only; they will no longer include reviews from the /LocalBusiness and /Organization markup.

 

The Idea Behind This New Development

 

The reasoning provided by Google for this move is that the reviews are meant to be unbiased. When an entity like a business or an organization gets to add a markup and control the reviews about themselves then the reviews end up becoming “self-serving”.

 

Henceforth, only the following markups qualify for review stars

 

How This Affects Your Business

 

It now becomes even more vital to ensure that your customers are specific about the product or service that they review. Mentioning the specific product or service name will enable you to use the review within the /Product markup, thus getting you those review stars. You must also remember to use aggregate review markup within all the above mentioned relevant markups types.

 

 

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Here’s yet another reason to start using Google My Business app. Post November 15th, the feature that enables you to message your customers through Google My Business listing will be available on the app. Google sent out an email explaining this new development:

 

“On November 15, messaging will move from SMS to the free Google My Business app. This means you’ll no longer receive an SMS when customers reach out to you.

 

To keep getting messages from customers, simply complete the following steps:

  1. Download the free Google My Business app
  2. Log in with your Google account
  3. Tap the ‘Customers’ tab
  4. Select ‘Messages’
  5. Tap ‘Turn on messaging’

 

Once that’s done, you’ll only receive and respond to all messages in the app – not via SMS. Also, you’ll be able to customize your welcome message, receive notifications, and add your employees to help respond quickly to customers.

The Google My Business app also lets you update your business hours, add photos, respond to reviews, and create posts.”

 

Takeaway: If you have a Google My Business listing, download the app right away from the Google Play Store or Apple Store. The functionality may continue to switch from the online interface to the app. This clearly indicates that you should start getting a hang of it and get your clients to use it as well.

 

 

FACEBOOK AND INSTAGRAM LIKELY TO HIDE LIKE COUNTS, DON’T WANT TO LOSE YOUR ABILITY TO MESSAGE CUSTOMERS? START USING THE GMB APP, NO MORE REVIEW STARS FOR /LOCAL BUSINESS & /ORGANIZATION MARKUP, BOOST YOUR SITE’S AUTHORITY & STOP WORRYING WITH GOOGLE’S NEW SEPTEMBER 2019 CORE UPDATE, Google’s Quality Guidelines, how to market business effectively, how to compete with big companies through SEO, search engine optimization, profitable online business 2020, money making ideas 2020, profitable business in 2020, how to market business online in 2020, best marketing courses, online marketing articles, online marketing courses, online business idea, keyword research tool free, ow to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook, Facebook and Instagram Likely to Hide Like Counts - Newsletter October 2019

 

Social networking platforms Facebook and Instagram, both are considering removing the like counts from their posts. Starting from Australia, they will expand to other countries depending on how things go. As reported in Techcrunch, users posting the content will be able to view their like counts but it won’t be displayed publicly.

 

“We are running a limited test where like, reaction and video view counts are made private across Facebook”, a Facebook spokesperson says. “We will gather feedback to understand whether this change will improve people’s experiences.” If this test improves people’s sense of well-being without affecting user engagement, it could expand to more countries or even roll out to everyone. However, no further tests are currently scheduled.

 

 

FACEBOOK AND INSTAGRAM LIKELY TO HIDE LIKE COUNTS, DON’T WANT TO LOSE YOUR ABILITY TO MESSAGE CUSTOMERS? START USING THE GMB APP, NO MORE REVIEW STARS FOR /LOCAL BUSINESS & /ORGANIZATION MARKUP, BOOST YOUR SITE’S AUTHORITY & STOP WORRYING WITH GOOGLE’S NEW SEPTEMBER 2019 CORE UPDATE, Google’s Quality Guidelines, how to market business effectively, how to compete with big companies through SEO, search engine optimization, profitable online business 2020, money making ideas 2020, profitable business in 2020, how to market business online in 2020, best marketing courses, online marketing articles, online marketing courses, online business idea, keyword research tool free, ow to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook, Facebook and Instagram Likely to Hide Like Counts - Newsletter October 2019

 

Our Takeaway: Whether users are happy with this change or not, only time will tell.

 

 

 

PAY PER CLICK UPDATES FOR OCTOBER 2019, FACEBOOK AND INSTAGRAM LIKELY TO HIDE LIKE COUNTS, DON’T WANT TO LOSE YOUR ABILITY TO MESSAGE CUSTOMERS? START USING THE GMB APP, NO MORE REVIEW STARS FOR /LOCAL BUSINESS & /ORGANIZATION MARKUP, BOOST YOUR SITE’S AUTHORITY & STOP WORRYING WITH GOOGLE’S NEW SEPTEMBER 2019 CORE UPDATE, Google’s Quality Guidelines, how to market business effectively, how to compete with big companies through SEO, search engine optimization, profitable online business 2020, money making ideas 2020, profitable business in 2020, how to market business online in 2020, best marketing courses, online marketing articles, online marketing courses, online business idea, keyword research tool free, ow to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook, Facebook and Instagram Likely to Hide Like Counts - Newsletter October 2019

 

PAY PER CLICK UPDATES FOR OCTOBER 2019, FACEBOOK AND INSTAGRAM LIKELY TO HIDE LIKE COUNTS, DON’T WANT TO LOSE YOUR ABILITY TO MESSAGE CUSTOMERS? START USING THE GMB APP, NO MORE REVIEW STARS FOR /LOCAL BUSINESS & /ORGANIZATION MARKUP, BOOST YOUR SITE’S AUTHORITY & STOP WORRYING WITH GOOGLE’S NEW SEPTEMBER 2019 CORE UPDATE, Google’s Quality Guidelines, how to market business effectively, how to compete with big companies through SEO, search engine optimization, profitable online business 2020, money making ideas 2020, profitable business in 2020, how to market business online in 2020, best marketing courses, online marketing articles, online marketing courses, online business idea, keyword research tool free, ow to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook, Facebook and Instagram Likely to Hide Like Counts - Newsletter October 2019

 

 

 

  • Wondering if responsive search ads are worth it for small PPC campaigns? Click here to get your answer.

 

  • Learn how to work with the latest Google Ads Match type changes; click here.

 

 

 

 

 

 

 

 

 

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Boost Twitter Engagement 10X – Newsletter September 2019 https://luovita.pro/boost-twitter-engagement-10x-newsletter-september-2019/ https://luovita.pro/boost-twitter-engagement-10x-newsletter-september-2019/#respond Mon, 07 Oct 2019 16:10:27 +0000 https://luovita.pro/?p=37583 September 2019 Newsletter, Boost Twitter Engagement 10X - Newsletter September 2019, what is digital marketing, digital marketing course, check google rank, online business idea, online marketing articles, online marketing courses, how to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media marketing plan, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook, Now Facebook says it may remove Like counts, payper click update, facebook update, google update, instagram update, twitter updat, boost ads

 

 

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SPECULATIONS OF GOOGLE AND BING JOINING FORCES INCREASE AS THEIR WEBMASTER TOOLS & LOCAL PLATFORMS WORK TOGETHER, Boost Twitter Engagement 10X - Newsletter September 2019, what is digital marketing, digital marketing course, check google rank, online business idea, online marketing articles, online marketing courses, how to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media marketing plan, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook, Now Facebook says it may remove Like counts, payper click update, facebook update, google update, instagram update, twitter updat, boost ads

 

The rivalry between Google & Bing has been on for around a decade now, with each search engine carving their niche in the market. However, it seems like the rivals have now joined forces as two crucial spots within Bing’s properties are now directly tied to Google.

 

Heart of the Matter

 

It started with a new beta feature that allows you to import your website into Bing’s Webmaster Tools without a hassle if you are already verified within Google Search Console.

 

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Later, on August 30th, we saw a reporting of a new Sync option (Sync with Google My Business) being available within Bing Places Accounts. You can make use of this option once you have logged into Bing Places for Business and picked a location to work on.

 

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The feature is currently enabled only for users who have a maximum of 10 businesses in their Google My Business Account. This means the feature is not for those who manage more than 10 businesses in their Google My Business Account.

 

Actionable Strategy

 

This partnership between Google and Bing might seem weird to many, but the latest features are a step in the right direction. It is now less time consuming and hassle-free for users to verify businesses as well as easier to research within both sets of Webmaster Tools. Although the feature is still in its initial stage, we expect some more features, like Syncing for users who manage more than 10 businesses, to be launched sooner than later.

 

BULK REVIEW MANAGEMENT – ANOTHER FEATURE INTRODUCED BY GOOGLE MY BUSINESS, Boost Twitter Engagement 10X - Newsletter September 2019, what is digital marketing, digital marketing course, check google rank, online business idea, online marketing articles, online marketing courses, how to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media marketing plan, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook, Now Facebook says it may remove Like counts, payper click update, facebook update, google update, instagram update, twitter updat, boost ads

 

Businesses with multiple locations often have a hard time managing their customer reviews. Responding to each and every review, from each and every location can be taxing. Google My Business’ recent local updates roll out revealed that now you can easily manage your reviews on the same page.

 

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This new inclusion will enable seeing and replying to reviews across multiple listings on a single page. This might seem like a tiny little addition but it will drastically reduce the time needed for review management for multi-location businesses.

 

Things to Note

 

  • Organization accounts do not have this feature as of yet.
  • Replying to reviews from third-party sources isn’t allowed.
  • You can respond to reviews and see them organized into location groups only after your listing is verified.

 

Final Takeaway

 

Getting started is quick and easy. All you need to do is visit https://business.google.com/reviews and follow the instructions given.

 

 

 

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Now here’s some really good news for hotel owners with verified Google My Business (GMB) listings. Google recently announced that they have now added support to enable hotel owners or those working with hotels to update services and amenity details in the “Hotel Attributes” section.

 

How this will help hotel owners

 

One of the major reasons for keeping hotel services and amenities details up to date in the listings is that Google pulls the hotel’s highlights from here. These highlights, in the form of bright and colorful icons, appear next to the amenities in the Placesheet. They give potential customers a quick overview of all the amenities offered by the hotel such as ‘Free Wi-Fi’, ‘Free Parking’, ‘Pet-Friendly’, etc.

 

Steps to add new features

 

  • Sign in to Google My Business (using a computer, not mobile)
  • If you have multiple locations, open the location you would like to make changes to
  • Click on Info
  • Click on ‘Edit’ next to “Hotel Attributes”
  • Search for the attributes you want to add and fill in the necessary details
  • Click on Save

 

For all those who are yet to start out

 

In case you are one of those hotel owners or SEO professionals who haven’t yet gotten on board with GMB for hotels, then it’s high time you get on with it. Here are 3 simple steps to start the process

 

  • Sign Up for GMB for Hotels
  • Engage With Customers
  • Manage Hotel’s Details

 

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While many may have noticed the ‘Google Guaranteed’ label that appears with some Local Service Ads, not many are aware of the fact that only certain industries qualify for this label. You need to go through a quick 3-step process to see if you do or don’t qualify for this label. Professionals such as attorneys, financial planners and real estate agents are amongst those who do not qualify for the Google Guaranteed label.

 

 

GOOGLE NOW ROLLS OUT NEW 'GOOGLE SCREENED' LOCAL SERVICE AD LABEL, Boost Twitter Engagement 10X - Newsletter September 2019, what is digital marketing, digital marketing course, check google rank, online business idea, online marketing articles, online marketing courses, how to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media marketing plan, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook, Now Facebook says it may remove Like counts, payper click update, facebook update, google update, instagram update, twitter updat, boost ads

 

However, Google has now decided to roll out a new “Google Screened” Local Service Ad label for such professionals. Just like Google Guaranteed, the Google Screened label also comes with its own set of license and background checks. What differentiates the two labels is that there is no money-back guarantee with the Google Screened label businesses.

 

Know whether you qualify for this label

 

In order to get the Google Screened label, a business must have a rating of 3.0 or above. Moreover, there are business-level as well as business-owner background checks. Also, every professional in the business is required to pass a license and background check for the Local Service Ad to be labeled as “Google Screened”.

 

Final takeaway

 

Having your Local Service Ad labeled as Google Screened is bound to give your business more credibility and authority in the industry. If you are amongst those who represent an attorney, a financial planner or a real estate agent, then it’s best that you check out the Google Screened label and start the process of getting it added to the Local Service Ad.

 

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Twitter mentioned in their blog post, create video content with your phone using these 4 ingenious ideas, that all you need for a campaign to be successful is good content and it can even be created using your phone. The post included some worth mentioning stats to help the users.

 

“On Twitter, brands need to create fresh and engaging visual content on a near-daily basis. Why? Because that’s what your audience wants. Tweets with video attract 10X more engagement than Tweets without video, Tweets with images attract 150% more Retweets than Tweets without images, and even Tweets with a GIF gain 55% more engagement than Tweets without a GIF.”

 

Remember, Twitter audiences love authenticity more than they love creativity. Give them something engaging and they will surely keep coming back to your page. Retweeting other people’s content isn’t going to take you far. Twitter’s blog post will help you out in creating impactful videos, GIFs and images specific to your audiences. Here’s a simple video created using a phone that Twitter shared.

 

 

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5 Ways To Generate More Website Traffic https://luovita.pro/5-ways-to-generate-more-website-traffic/ https://luovita.pro/5-ways-to-generate-more-website-traffic/#respond Thu, 26 Sep 2019 17:14:32 +0000 https://luovita.pro/?p=32398

Search engine optimization (SEO) is a vital digital marketing tool. SEO is the practice of increasing organic traffic on the Search Engine Results Page (SERP). SEO is significant because it makes your website more visible and it brings more traffic to your website and more opportunities to convert prospects into customers.

 

 

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Generating traffic to the website is a crucial link for many marketers with just as many marketing plans.

This is because the website is often the place where the important steps in the customer journey are reached, purchasing, collecting data, etc… Therefore here are the 5 ways to increase the traffic to the website.

For more information you can check at Glamy SEO Service

 

 

Use social media

 

By using social media, you can increase the traffic of your website. On the one hand, content can be placed through the various social media whereby traffic is stimulated. Allowing people to share and respond makes the reach wider. With the messages that stimulate the traffic, the visit to the website increases automatically.

 

To give extra attention to these social media, it is also necessary to place the buttons of the relevant social media on the website. By placing these buttons the chance is greater than people will follow the website. Once people follow, the chance of traffic has also increased. Directly by the people following you and indirectly by sharing and responding by the people following you.

 

 

SEO optimization

 

It is obvious to call affordable SEO. Even more specifically it is necessary to follow the instructions of Google well, these are described in Google’s Webmaster Guidelines. Some affordable SEO company are help to know more about affordable SEO.

 

By applying the methodologies, it is possible to increase the organic findability online. The traffic to that website can be linked directly to the greater findability. Many marketers pay too little attention to affordable SEO and the resulting opportunities in the cross media strategy.

 

 

Ensure a good approach to the content of the website

 

A number of essential so called “onpage” strategies together form the third point for generating more traffic.

 

 

Take care of content

  • take care of periodic new content
  • show the expertise with this content
  • let the content be relevant for the reader
  • remember that content provides added value

 

 

Think of the search engines as is also indicated in the second point think of the structure, use of texts, images and other aspects that increase findability implement social media tools think of the different plugin options connects with the content and content with the characteristics of the social media offer people a newsletter in this way you also retain visitors think of the use of different links Also use options outside the website These so called “ofpage” strategies also lead to more traffic to the website.

 

Use social networks think of the linking of the various social platforms online but also social networks offline think of the connection with image media such as YouTube encourage in the messages to follow you or to go to the website take the characteristics of the social networks and the content of the content / message external link building think of external parties that can generate very good traffic from the website to yours.

 

Use guest bloggers people like to publish and if you allow them, they will certainly share their own content in their own network

 

Consider also using paid services In addition to the previously mentioned, generally free options, there are also applications that you can use to generate traffic that require an investment.

 

Sponsored reviews also ensure traffic to the website on social media you can easily target groups of people with an advertisement via targeting,

 

Use retargeting to influence people who have been to your website but have not yet purchased

 

These 5 ways to help you generate more traffic to your website. Make sure that the website and all the links that you use work. It is still too often that different channels are not aligned.

 

 

 

 

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How to Plan the Perfect Digital Marketing Campaign https://luovita.pro/how-to-plan-the-perfect-digital-marketing-campaign/ https://luovita.pro/how-to-plan-the-perfect-digital-marketing-campaign/#respond Mon, 23 Sep 2019 18:06:36 +0000 https://luovita.pro/?p=32352  

 

How to Plan the Perfect Digital Marketing Campaign, what is digital marketing, digital marketing course, check google rank, online business idea, online marketing articles, online marketing courses, how to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media marketing plan, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook, Now Facebook says it may remove Like counts, payper click update, facebook update, google update, instagram update, twitter updat, boost ads

 

 

How to Plan the Perfect Digital Marketing Campaign

 

 

In recent years the online world has become the best place for making a business. Ecommerce is fast and effortless, as people can get what they want without going from one store to another. It is a great business platform, as you have a chance to be reachable from different parts of the world.

 

If you have never managed to deal with eCommerce businesses, be ready! You have a long journey here. This type of business allows you to reach your goal of implementing a great number of marketing tactics.

 

With the growing competition in the online world finding and executing great marketing campaign has really become a hard task. Planning a campaign demands proper and in-detailed attention in your actions. Following some steps and bringing them together can become your key element to business success. Let us focus on some:

 

 

 

How to Plan the Perfect Digital Marketing Campaign #1. Do Market Research and Make Competitor Analysis;

 

Thorough market research will allow you to decide the best product or service which has a high demand in the industry. If you have already had an idea about it, or maybe you want to bring your brick-and-mortar store into the e-commerce world, than you need to find out and understand your competitors. Analyzing the competition will help you to make an overall idea about their tactics which you can develop and improve in order to have higher results.

How to Plan the Perfect Digital Marketing Campaign #2.Create Detailed Buyer Persona;

 

Before starting a business you need to understand your customer’s needs and demands. It will help you find out and target the audience, which best match to your business. Your buyer persona should include all the details; including behaviors, goals, previous buying patterns, etc. Here you need to;

·         Identify your targeted group; (Including age, gender, preferences, etc.).

·         Understand their goals and objectives;

·         Target them;

·         Create a positive user experience.

 

 

How to Plan the Perfect Digital Marketing Campaign #3. Set Your Goals;

 

With the new coming trends and changes, setting goals that can lead your business to success is not enough. You need to update them from time to time. While setting your goals you need to focus on its results and effectiveness. However, regardless of the business type there are some general goals that almost all businesses have. These are;

 

·         Increase relevant traffic;

·         Create a positive user experience;

·         Have a high rank in search engines;

·         Make the visitors to convert;

·         Have a business growth;

·         Increase a brand awareness.

 

 

For reaching these, however you need eCommerce SEO services, as it provides you with the organic traffic who are ready to buy. Conducting and ecommerce SEO audit is as well very critical, as it allows you to find out if you do well.

 

 

How to Plan the Perfect Digital Marketing Campaign #4. Build a Good Strategy;

 

 

If you already know your goals and objectives, then it is time to make actions to reach them. For these you need to implement tried and true tactics and develop them. When speaking about strategies, it is important to mention, that every brand needs to implement SEO marketing as well. It builds your business ranking, which is really essential for your success.

How to Plan the Perfect Digital Marketing Campaign #5. Put a Solid Budget Plan.

 

Identifying your budget is really critical in each step of your campaign. You need to invest money for your business growth, however, without calculating your budget and making a wise division, you will get confused with your actions.

 

Investing money in digital marketing is taking your business to slow but sustainable success. Building a result-focused digital marketing campaign is critically important for your SEO ranking, conversions and sales. Through it you can find out success stories of similar businesses, implement their best practices and take some successful tips from them. It can help you to build a powerful business which will stand out from the competition.

 

 

 

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5 Tips Write Better and Post Your First Blog Post https://luovita.pro/5-tips_-write-better-and-post-your-first-blog-post/ https://luovita.pro/5-tips_-write-better-and-post-your-first-blog-post/#respond Sat, 21 Sep 2019 14:25:03 +0000 https://luovita.pro/?p=32332  

5 Tips: Write Better and Post Your First Blog Post

 

 

Building a loyal readership and gaining more traffic is one of the biggest goals of content producers. However, these results require time, organization and dedication. To get there, you’ll have to offer quality content that grabs the attention of your audience. So here are 5 tips for you to take as a starting point and use to better write and post your first blog post.   

 

For more information you can check at Custom Writing Service

 

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Write Better and Post Your First Blog Post Tip #1 – Brainstorm

 

Do a brainstorm (brainstorm) is one of the best early practices to collect possibilities of ideas, issues and topics for the content that you are writing and  publishing later.

At first, don’t bother to narrow down these options too much. Don’t be too critical or demanding of yourself.

The goal here is just to explore and let creativity flow by putting together random words and words that will help in producing the articles. 

A very simple way to do this is to take a piece of paper from a pen and start jotting down words, terms, and things that relate to the topics you want to address in your blog.

Once you have an ideal amount of ideas, it’s time to start thinking about the content.   

 

Write Better and Post Your First Blog Post Tip #2 – Know Your Audience

 

Knowing your audience means you need to know specific information about which visitor profile your blog accesses.

This includes data such as age range, favorite hobbies, occupation, education level and social class.

You get all this data when you integrate WordPress with Google Analytics .

This allows you to produce more assertive content, with an approach and language targeted at these reader profiles.

The idea is to build and follow an editorial line that fits most of these users, so that they receive content strategically designed for them.

Depending on the purpose of your blog, the subjects you will publish on it and the profile of your visitors, content writing always fluctuates between the formal and informal tone.

Just don’t fall into the trap of writing anyway, as the odds aren’t pleasing readers are very high.   

 

 

 

Write Better and Post Your First Blog Post Tip #3 – Sketch Content

 

This is the time to define what types of topics and topics you will cover in content.

With an outline, you create a kind of draft with the flow of information, paragraphs, and ideas that you should complete throughout the writing.

A traditional scheme to follow that works for any level of writer, whether beginner or experienced, is:

Introduction This is a short flashy text, at most one or two paragraphs, that initiates a conversation with the reader, presenting the purpose, delimitation and what they can expect from the published content.

Development It is the main part of any text. Because it is more elaborate, it requires a much more detailed delimitation of the topics and subjects addressed in the production of content. This is where content ideas are developed with meaning and contextualisation, and are also usually accompanied by some argument or opinion of the author.     

Conclusion It is also a succinct text that summarizes what was covered in the content. It is not very appropriate to repeat ideas shown before, but it is necessary to close everything that was presented in the article.

 

Write Better and Post Your First Blog Post Tip #4 – Start Writing

 

Just starting to write can be a great pleasure or a terrible nightmare.

Whether you are a beginner or already experienced in practice, starting a text from scratch with the intent of the content and the delimitation of the theme and topics is one of the biggest challenges an author can face.

The suggestion here is to really write down everything in your head, considering the use of words, phrases, phrases and ideas altogether.

Always trying to make a link that makes sense between one paragraph and another, creating a kind of hierarchy of information importance. 

Since speaking is easier than doing, at first do not worry too much about what you write. With a first draft of the finished draft, you can edit, organize, and rewrite the article information later.

So, too, don’t be in a hurry and don’t cover much about your writing type and fluency.

 

 

 

Write Better and Post Your First Blog Post Tip #5 – Use Phrases and Short Paragraphs

 

Writing well and properly doesn’t mean using long sentences and long paragraphs to explain your ideas.

Instead, unfold the knowledge you want to share into smaller topics by shortening sentences and breaking paragraphs into fewer lines.

You are writing for an internet audience. So, the proposal is quite different from paper content readers.

The reading experience itself is completely different and the more objective and accurate the better the flow of text consumption.

Ideally, you should follow a maximum of three lines for each paragraph you write. Try to keep this balance in the article, sometimes leveling it with one line too much or too little.

And always skip a blank line when starting another paragraph. The goal with this is not to pile up too many lines while giving visual relief to those reading the content.    

 

 

 

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Effective Management https://luovita.pro/effective-management/ https://luovita.pro/effective-management/#respond Fri, 06 Sep 2019 10:25:18 +0000 https://luovita.pro/?p=32222 Effective Management, Pillars of management, Project Management Skills, Why is effective management important?, What is effective management leadership?, Management style, Golden Rules of Effective Management, administrative skills, communications skills, technology skills, leadership and management, simple tips for success, 5 Human Resources Functions, tips to be successful, qualities to be successful, success synonym, quotes about success, motivational quotes for success, luovita pro, digital marketing agency,

 

 

 

 

Effective management tip #1 : Focus On 5 Human Resources Functions

 

 

The management of teams and talents is the main mission of Human Resources professionals within companies. In other words, they manage hiring and staff training as well as strengthening social relationships to ensure a pleasant and stimulating work environment. If you want to know more information about Human Resources functions you can check at  Zoe Talent Solutions.com

 

On the other hand, if they are very interesting in terms of professional career, the Human Resources professions however require strong technical and managerial skills, but also essential human qualities such as the sense of observation and listening, negotiation and above all a good dose of empathy and organization. The training offer Human Resources is essentially based around recruitment, training, evaluation and compensation … Here are the portraits of 5 Human Resources jobs.

 

 

Effective management tip #2 : Staff management

 

This function involves the management of the entire “personal chain”, from recruitment to forward-looking management of jobs and skills (GPEC), through pay and staff evaluation. In addition, the personnel manager must perform his function taking into account the real needs of the company in order to hope for rather satisfactory results.

 

In addition, candidates for a career in personnel management ideally need a degree in Human Resources Management. It is a function that can offer other alternatives, such as the Human Resources assistant position accessible with a Bachelor in charge of Human Resources admission. The HR assistant is the right-hand man for the HR director, who helps him achieve his various missions and remains a privileged interlocutor for employees.

 

 

Effective management tip #3:Payroll trades

 

Payroll is certainly a fundamental function of Human Resources and therefore remains very much in demand by companies. Working in close collaboration with the Human Resources department and the accounting department of the company, the missions of a payroll agent are diversified and involve the preparation of pay slips, the total management of employees (leave, absences , travel, pensions …), management of social declarations with mutuals, etc.

In terms of skills required to practice the profession, the control of databases, payroll software and office tools is highly desirable. Finally, the position is primarily intended for holders of a Payroll Management and Personnel Administration License.

 

 

Effective management tip #4: Social management control

 

Among his many missions, he anticipates and evaluates the financial costs of the Human Resources policy, manages the information on the workforce, prepares budgets and annual forecasts, organizes meetings and especially establishes financial follow-ups and social reports of the business.

Social management control is a strategic function of Human Resources, so it remains very attractive in terms of remuneration. If he can eventually lead to the Human Resources Department, a Master 2 in Social Management Control is the qualification to access this position.

 

 

Effective management tip #5: Staff training and management of social relations

 

On the one hand, the training manager assesses the collective and individual needs of employees in order to implement a training plan structured around new learning methods. On the other hand, the head of social relations, also called legal and social responsibility or still attached to the social management, is the representative of the company in the negotiations with the various representative bodies of the personnel. Its main mission is to ensure a better social climate and ensure a pleasant and stimulating atmosphere in the workplace.

Finally, it is now possible to follow a distance training in Human Resources, many platforms exist for those who wish to master the strings of the field at home!

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Pay Per Click Update for August 2019 – Newsletter August 2019 https://luovita.pro/pay-per-click-update-for-august-2019-newsletter-august-2019/ https://luovita.pro/pay-per-click-update-for-august-2019-newsletter-august-2019/#respond Tue, 03 Sep 2019 04:50:39 +0000 https://luovita.pro/?p=32135 Pay Per Click Update for August 2019 - Newsletter August 2019, HAVE LISTING SERVICES LIKE YEXT BECOME OBSOLETE DUE TO CHANGES IN GOOGLE?, BING NOW WARNS USERS FROM VISITING SITES WITH EXPIRED SSL CERTIFICATE, YOU CAN NOW CLAIM YOUR GOOGLE KNOWLEDGE PANEL, GOOGLE TESTS “REQUEST A QUOTE” BUTTON LOCALLY FOR BRANDED SEARCHES, PAY PER CLICK (PPC) UPDATES FOR AUGUST 2019, what is digital marketing, digital marketing course, check google rank, online business idea, online marketing articles, online marketing courses, how to start online marketing, social media marketing, facebook marketing, instagram marketing, what is smo, smo tools, social media marketing plan, social media campaign ideas, website traffic checker, facebook ads, instagram ads, auto likes free, how can i get facebook likes, how to increase facebook likes, how to promote in facebook, what is payperclick

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Do local citations matter anymore? Mike Blumenthal and other SEO experts share their opinions about how much attention we should be really giving to structured citations.

 

For any local business, managing their local citations i.e. submitting to top local search engines and directories is still one of the things that make it to the top of the local SEO checklist. With a key focus on quick (automated) submissions and consistency, many local businesses turned to Yext as their go-to service and helped it propel to a $170 million business in 2018!

 

Local citations were historically seen as one of the top ranking factors but things are not the same now. SEO experts such as Mike Blumenthal (GatherUp) now dismiss citations as almost of no use.

 

 

Here’s what Mike Blumenthal has to say.

 

 

“If a business has their data correct on their website and can get their data straightened away at Google, Facebook and maybe Yelp, there is no need for a citation campaign and certainly no need for a recurring cost to do so.

 

Google cares about local sites and web-references that users engage with and occur on pages on some amount of prominence. So it isn’t just a matter of having a citation at Yelp or HealthGrades or Trip Advisor, but of having a listing that ranks well at those sites and can pass some authority to your local entity. The strongest industry vertical sites, in some industries, do send some traffic so a citation and content build-out is relevant there.

 

But the idea of getting listed at 80 sites and paying for it annually is an idea whose time has passed. And the traditional idea of an unstructured citation, (i.e., being cited at an authoritative journal or news source even without a link) has merit. But that is more along the lines of PR than a citation campaign and it can have significant influence over the rank of a business.”

 

Similar to Mike Blumenthal, this is what Joy Hawkins from Sterling Sky has to say.

 

“I often find that people are surprised to hear that my agency doesn’t focus much on citation building or “maintaining” as a strategy. We’ve found that time is better spent on other high-impact tactics.

 

We only bother with citation work if the client has recently moved locations. Even then, we notice that it doesn’t make a huge difference.

 

We don’t ignore it completely; it’s just labeled here as a low-impact tactic so it’s not what we tackle first.”

 

What’s our take on this?

 

The consensus now appears to be that citations are declining in importance. It’s quite true that our industry’s perception of the role of citations has changed a lot. However, we continue to believe local citations still have an important role to play and are not yet ready to throw them out of our toolkit.

 

Every location-based business needs to own as much of its branded and core keyword SERPs as possible. Taking maximum control of citations is one of the most obvious and sensible ways to achieve a high degree of ownership. Because all forms of citations could be points of entry for consumers, businesses need to manage them for accuracy and consistency.

 

However, we feel that the idea of getting your business listed on multiple sites and paying for it annually makes no sense at all. Instead, we focus more on manual submissions which are much quicker to show up as compared to automated submissions, you can select which directories to submit to and you have full ownership and control over these sites.

 

Reference:

searchengineland.com/do-local-citations-matter-anymore-five-local-seos-sound-off-320015

 

 

 

 

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Due to the growing need to bolster online security, every search engine strives to come up with new, innovative ways to make users feel as secure as possible in the digital world. One such measure taken by the search engines is to warn users against insecure sites by showing a “Warning: Security Risk Ahead” message page.

 

How BIng Reacts to Expired SSL Certificate

 

Google Chrome and Firefox show a “Not Secure” warning to users on non-secure (without https) websites.

 

 

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If a website has been flagged as a phishing site, it will display this warning before allowing you to proceed on Chrome.

 

 

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Bing goes a step further by warning the users that there is a problem with the website’s security certificate and that the problem may be an indication that it might be an attempt to fool you or intercept your data.

 

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How This Can Affect Your Business

 

Even if there is no real security threat to the users or their data, the fact that the search engines redirect the users to a warning page instead of the homepage can have a huge impact on your website’s organic traffic. Hence, it is important that you keep a track on when your site’s security certificate is about to expire and renew it promptly to ensure that potential leads are not discouraged from visiting your website.

 

 

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.

 

Do local citations matter anymore? Mike Blumenthal and other SEO experts share their opinions about how much attention we should be really giving to structured citations.

 

Entities with Google accounts can now claim their knowledge panels to gain complete access over the information that it contains. So if you are a brand that is large enough to trigger a knowledge panel, go ahead and create your own Google knowledge panel today.

 

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How to Claim?

  • Make sure you have a Google account.
  • Search for your entity in the Google search box.
  • Scroll to the very bottom and click on the ‘claim this knowledge panel’ button which will direct you to the entity verification page.
  • Verify your entity by signing in to your listed official site/profile.
  • YouTube
  • Search Console
  • Twitter
  • Facebook
  • Review the displayed information, once the features are granted post verification.

 

 

Remember: Use the most accurate and engaging information about your entity while you review it. Information that shows up on search (images, stats, facts, etc.) can be changed accordingly.

 

 

Outcome: Since Google has depreciated the importance of structured data markup for knowledge panels, this is the easiest and latest way of getting your company details updated. So make sure you claim your panel right away!

 

 

 

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Google recently tested a new “Request A Quote” button feature within the knowledge panels of the businesses that are verified and listed on Google My Business (GMB) and also who have the messaging feature within the GMB App.

 

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Trying it Ourselves

 

Although the testing of the feature was hit-and-miss for us, it did lead us to conclude that there are high chances that for now, Google must have been testing the feature in a specific region only.

 

Google had earlier launched the Messaging feature for Google My Business (GMB) App in June 2017 and since has proven to be a great option to get in touch with businesses for potential clients, that too via TEXT!

 

This feature also allows businesses to set a limit for the number of messages received and can also be turned on/off as and when needed.

 

Actionable Strategy

 

If you haven’t figured out a way to use the feature or haven’t come across it yet then we would highly recommend you to download and try it for your business today. Get entire details on how to make use of this feature here. Those who have the app installed already can proceed with the following steps:

  • Open your Google My Business app
  • Click on the location you want to message from
  • Click the Customers button
  • Click the Messages button
  • Click Turn On

 

Final Takeaway

 

Although the “Request A Quote” feature is not officially launched yet, it is only a matter of time when it will be. The feature would surely be a great addition to all of GMB’s features, allowing easy and direct communication between customers and businesses.

 

 

 

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