Google recently announced the rebranding of Google Webmaster Tools in one of its Google Webmaster Central blog post. Henceforth, it will be called as the Google Search Console.
The cause for the rebranding is said to be more inclusive. Michael Fink from Google posted this in the blog –
One of the first proficiencies added under the new Search Console is App Indexing and Analytics. Now app developers can use the Fetch as Google tool. You can read more about these app capabilities at the Google Webmaster Central Blog.
For now, the rebranding is in the name only with a couple new features. But we will keep you posted as Google Search Console develops and changes. You can directly visit the new Google Search Console via this link: g.co/SearchConsole.
Here’s a video created by Google on the name change –
Google Webmaster Tools aka “Google Search Console” has just released the Search Analytics Report replacing it with the “Search Queries” report. This new report is designed to take all of the guess work out of your organic search traffic. Unlike the previous Search Queries report, the Search Analytics report allows you to compare traffic and apply filters to get a very helpful perspective of the data. It also has a handy line showing official Google updates as can be seen in the screenshot below.
For example, if you wanted to look at your site’s impressions and average positioning filtered by device before and after the April 21st, mobile update you could easily do that. It’s also especially useful to look at these factors filtered by country if you’re working on a global site.
It’s still in the beta stage but will soon replace the “Search Queries” report. For now, you can switch between the “Search Queries” report and “Search Analytics” report from the same section.
You can also go through this link as a reference guide: https://goo.gl/LhdgO7 to the new Search Analytics report.
Google has another test running on product listing ads, this time one that highlights “value” products.
The test displays a “Value alert” message at the bottom of the ad. What’s interesting is that the ad from the DermStore does not have the lowest product price among the ads shown. The ad shown from Raya Skin Care has by far the lowest price at $25.00. Rather it may be that Google is testing a new way of showing items that are on sale or significantly discounted.
A look at the product page on DermStore.com does show sale prices on that brand (there is not a Vitaphenol serum listed on the site, though, and it’s not clear which product is showing in the search results). The “Value alert” message may only trigger based on the size of the discount; the Vitapehenol products on sale are currently discounted by 52 percent. It’s also not clear if the advertisers “TrustedStores” status has anything to do with inclusion in the test.
The experiment does appear to be very limited at this point. Google declined to offer details when asked about it.
A picture is worth a thousand words! Well Pinterest has proved it with its success and again it has come up with brilliant ideas and features to help businesses and brands to promote their product.
Imagine a user (Pinner) planning his weekend with the help of pins from his home feed. He likes particular place where he can spend his weekend. He saves that pin to board and tries finding other accessories he might need for camping. He may also try to find a place where he can get tent on rent. In another case, a pinner who likes to read may save pin “Top 10 books to read” on his board.
These cases explain how pinner can be benefited by pinning / saving the pins and planning an action on them. With promoted pins, you can directly attract people who follow similar niche. This way you can present yourself in front of your potential clients.
After studying how users use Pinterest, they have come up with three different types of promoted pins.
1. BRAND AWARENESS:
To increase your brand awareness, they have introduced some new features:
- Cinematic Pins –
For mobile users, cinematic pins are pure delight. You can control these pins with scrolling. If you would like to see the example of how these pins look, just look up for the following brands who are already using it.
Gap Inc, L’Oreal USA, Nestlé
- Audience Targeting –
It allows you to target people based on interests, celebrities that you follow.
2.FIND OUT WHAT YOUR AUDIENCE LIKE:
Best way to find out if your audience likes your pins, is to track the amount engagement received on your pins. Number of re-pins on pins can tell you if your work is really paying off. Along with CPM and CPC promoted pins, they are now bringing up Cost- Per- Engagement model which can help to predict user activities.
3. HELP AUDIENCE TO USE YOUR APP (APP PROMOTION):
As per the studies, 80% users use Pinterest on their mobile so that they can pin on the go. This has led Pinterest to introduce “App Pins”. They will be available with Cost-Per-Action basis. This pin will have information about the app and user can directly install it without leaving the Pinterest.
If you are an email marketer or handle email campaigns on a regular basis then this article is certainly for you. Here, we have tried to address the 11 most common blunders committed by email marketers. These are small mistakes that can have a huge impact on your overall campaign. The real pain starts after we have realized our mistakes. As your read further, we will list out each of these terrible blunders and tell you how you can fix them.
We have executed many email marketing campaigns and figured out the best practices to ensure a smooth email campaign. So, if you are planning to send your next campaign, we bet you would want to read this article before you begin –
- NOT CHECKING THE DEFAULT EMAIL SENDER NAME AND SUBJECT LINE:
Popular brand is the email’s best friend. If you are a popular brand then people will recognize you by your brand name and it will support your actions. There are different category lists, so the email will go from different email ids. Sometimes we forgot to change the sender’s email id and name. This directly affects the open rate.
Sender name and subject lines determine the open rate. What are the mistakes that happen in subject lines? Do you check the subject line length? When you have to personalize the subject line, we add a dynamic field into it. This is where the mistake happens when we do not insert the proper code or the dynamic field doesn’t work. In this case, the email can go with the wrong dynamic field or even without it.
We can fix these mistakes by sending a live campaign to team members to crosscheck if everything is working properly and if the subject line doesn’t look too long.